en pt kr de es ru tr fr pl jp

Erik King speaks out about his journey as a casino affiliate trailblazer

Everyone can agree that the casino industry is one of the most expansive sectors worldwide. According to Market Research Future, this industry has already exceeded $309.54 billion and could hit $511.6 billion in the next few years. Such a market volume means the industry is saturated with products, and players can find it challenging to filter through the noise to find the right one.

This is now where affiliate websites and trailblazers like Erik King come into play. With over 10 years of experience in the online casino marketing industry, King has made it easy for players to spot the right gaming platforms. And this is regardless of your country of residence. For instance, suppose you live in Germany. King’s contribution allows players to easily access the top online casino sites in Germany with just a few taps on their smartphones.

But what has his journey been like? Did he just wake up one day and decide that casino affiliate marketing would be his day-to-day experience? In this interview with Mr. King, you’ll get to learn more about how he got to where he is now and other intriguing details.

Question: Erik, thank you for joining us today. To begin with, how has your journey been, and how did you become a founder and lead editor in this sector?

King: Thank you for having me. As you may know, the casino industry has been pulling billions of users ever since the first online platform launched in the late 20th century. And this has been no different in countries like New Zealand. In fact, some experts value New Zealand’s gambling market at $2.89 billion, showing just how many Kiwis have been turning to the industry.

But as the global online casino market penetrated different nations, the need to provide accurate and locally relevant gambling guides became apparent. Unfortunately, such guides were unavailable in the early years, since much of the online content was just tailored for generic use.

Of course, that does not mean that gambling sites did not target regional markets. They did so, just that players from underrepresented regions like New Zealand were left to figure things out for themselves. Seeing this need, I decided to develop a site that would cater to these players, explaining why websites like Kiwislots.nz are in place.

Question: Oh! What an amazing journey! So, what precisely do you do?

King: Well, with the casino industry growing rapidly comes an increased risk of online attacks. Remember, we are in a world where customer data has become the new gold. Everyone wants to access in-depth insights into customer behaviour in order to provide relevant recommendations. Interestingly, the online gambling industry offers good grounds to access this information because many people are joining it.

Can you imagine that, by the end of this year (2025), there will be about 210 million active online gamblers? As if that’s not enough, more than four billion people gamble at least once every year. Threat actors are aware of these statistics and are working hard to exploit them. That’s why I devoted myself to assessing and ranking reputable platforms to reduce the likelihood of security-conscious players getting scammed.

On top of security, we also consider game quality. A platform must offer a wide variety of games from reliable software providers to qualify for our list of top casinos. It should also work well on devices with smaller screen sizes, ensuring players have engaging experiences, even when gambling using mobile phones.

Other important factors that we consider include:

Question: Are you happy to be doing this work?

King: I definitely find working as a casino affiliate author rewarding. If you have been engaging in this industry for some time, you understand how finding a reputable gambling site can be a hassle. It gets even more challenging given that scammers have become rampant.

You also don’t want to click on a platform that requires you to continuously zoom or pinch it just because you used a mobile phone to access it. Of course, there are times when you may want to spin some reels or flip cards on the go. That should be seamless regardless of the platform you use – whether tablet or smartphone.

Now imagine the joy of saving millions of players the pain of finding casinos that offer such great experiences. Writers working with me and I get to enjoy this, and if I were to say the truth, casino affiliate marketing is truly rewarding.

Question: In closing, what has kept you ahead in this competitive industry?

King: We have realised that players value transparency and want to feel heard. As such, we have implemented measures to ensure our content is updated. Players can also get to see changes in bonus structures and licensing updates.

Studies show that over half of consumers make purchase decisions based on blog content. That’s why we always make every effort to ensure our content is up-to-date to avoid misleading anyone. 

Thankfully, if users find anything outdated, they are always welcome to contact us through our support email. Based on such feedback, we then adjust our affiliate sites to make them as accurate and helpful as possible. This has helped us create a trustworthy platform where players can access gambling suggestions with peace of mind.